What is SMS?
SMS stands for Short Message Service and are generally 160 character text messages sent between mobile phones. Envio SMS masivos uses a unique network that alerts the recipient the next the message arrives. SMS is a very fast and personal communication method on par with a phone call in perceived trust.
What is SMS Marketing?
SMS marketing is the practice of creating lists of mobile numbers than sending SMS advertising messages to those lists. Lists could be built in many ways but there are compliance rules set by the ACMA on how people consent to be opted into your lists. Unsolicited commercial messages delivered to a person is called spam and is illegal beneath the Australian Spam Act 2003.
Mobile marketers usually use an online SMS system to control the SMS sending process. These bulk SMS systems range in price and functionality. The very best SMS marketing platforms have a good combination of cheap SMS and web SMS features. Be sure to only deal with an established SMS gateway as delivery reliability can vary a lot.
Several types of SMS delivery
There are two main types of online SMS delivery. Direct connection where the SMS gateway is plugged straight into the telco’s in your country, and International routing. International routes are operated by SMS aggregators which a gateway can utilise to provide more cost effective SMS marketing than direct connection.
Some international routes can be extremely unreliable and some providers will offer you extremely cheap prices however you may end up paying the same as a far more reliable connection as you still pay for messages not delivered.
The very best bulk SMS service could have a combination of good quality international routing and cheap sms prices. When you have a service that requires guaranteed delivery such as a crisis or alert service then you should work with a direct local connection, despite the fact that that is still not 100% guaranteed to provide it will provide you with the highest percentage of success.
It’ll generally cost double though.These are just the very basics but building on these basics you can develop sophisticated mobile marketing campaigns that can quickly build great lists of loyal customers. As long as you keep your lists clean and respect your recipients wishes to avoid receiving text messages from afterward you you will have great success.